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If The Price Isn’t Compelling, Your Home Won’t Be Selling.

Leisa Hart January 22, 2025
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Hey friends,
 
Even though it's freezing outside, I'm always thinking of ways to keep you informed about important real estate matters. If you're planning to sell your home this year, there's one big mistake I want to help you avoid: setting your price too high. It might seem tempting to overprice to give yourself negotiating room or boost your profit, but in reality, it often backfires. Here's why:
 
Overpricing Pushes Buyers Away
 
With today’s mortgage rates and home prices, buyers are already stretching their budgets. When they see a house priced too high, they’re not thinking, “I can negotiate,” they’re thinking “Next!” and may skip over your home entirely. This limits your chances of getting them through the door, which means fewer opportunities for offers. The National Association of Realtors (NAR) explains that some sellers price too high because they can — but doing so can drive serious buyers away.
 
The Longer Your House Sits, the More Skeptical Buyers Become
 
An overpriced house tends to sit on the market longer, and when that happens, buyers start wondering what’s wrong with it. Even if the only issue is the price, the extra time creates doubt. U.S. News points out that setting an unrealistically high price in the beginning can keep your house on the market even after you’ve made price cuts, as buyers become skeptical that there’s a bigger issue at play.
 
So, How Do You Avoid This?
 
It’s simple — work with a real estate professional who knows the local market inside and out. You want someone who’s going to be honest and use real-time data to help you land on a price that’s competitive and attractive to buyers, without leaving money on the table. You don’t need someone who just agrees with the price you’re hoping for — you need an expert who will guide you with care and experience, ensuring you price your home just right for today’s market.
 
Simply put...
 
If your price isn’t compelling, your home won’t sell. Let’s work together to make sure your home hits the market at the right price — one that attracts buyers and gets your home sold quickly and for the best possible return.
 
Stay warm out there, and if you're thinking about selling or just curious, I’m always here to chat!

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